Airbnb launches £1 million “Best of British” fund to back hospitality and boost local tourism

The programme is a £1 million fund aimed at supporting stays, experiences and attractions across the UK that help maintain what makes British destinations special – from outdoor adventures, to food and dining, to music, arts and heritage.

Organisations eligible to apply include small businesses, social enterprises, community groups and cultural/heritage organisations. Successful applicants can receive grants of up to £100,000 to help bring their projects to life, provided they align with the fund’s goal of strengthening the UK visitor experience and helping communities thrive.